September 2026

$193,300in pipeline for Fuelerate from one month of cold email.

Fuelerate is a conversion agency for Shopify brands. CRO (conversion rate optimization: getting more of a store's visitors to buy) is one of the most crowded pitches in ecommerce. So we stopped selling it and started diagnosing.

Marti Caballero, founder of Fuelerate53 sales calls booked81% showed up
Marti Caballero, Founder of Fuelerate
September 2026Cold email, one month
Emails sent
260,210
Positive replies
431
Calls booked
53
Qualified calls
21

$193,300 in pipeline from qualified calls

CRO is a crowded pitch

Every Shopify brand worth working with already hears from conversion agencies. "We'll raise your conversion rate" sounds like all of them, so on its own it gets deleted. Fuelerate's work is genuinely good. The email had to prove that before anyone got on a call.

Our emails diagnose. They don't sell.

Instead of pitching CRO, every email starts with the brand's own store. Our AI reads it before we write, the first line names one of their real products and its price, and the email says we've spotted a few red flags. The ask is small: can Marti send over what he'd look at first?

When a brand says yes, our AI answers from the same notes with one to three big ideas for their actual site. The first thing they get from Fuelerate is useful advice, so Marti shows up as the expert, not as another vendor.

A made-up store, drawn for this page.

How the reader works

  1. 01It reads like a shopperThe home page, the pages it links to (about, FAQ, reviews) and, on a Shopify store, one product page with every size, price and star rating. No browser and no AI at this step, so it takes about a second and nothing gets made up.
  2. 02It knows where each line sitsEvery line is sorted by the store's own layout: the promo banner, the menu, the main page, the product. A banner that says "35,000+ five-star reviews" is marked as a promo, not a checked fact.
  3. 03It only keeps the store windowIf words live in a page's code but a shopper can't see them, the AI never hears them. Prices come in the store's own currency.
  4. 04No read, no emailIf a store can't be read, that email is skipped for that brand. A generic version never goes out in its place.

September, day by day

53 calls booked across the month. 21 of the calls held in September qualified, and together they add up to $193,300 in pipeline.

Calls booked
53
Showed up
81%
Qualified calls
21
Pipeline
$193,300

Want emails that diagnose instead of sell?

Book a call and we'll show you what our AI would spot on your buyers' sites.

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